Here are 3 lessons to help you tap into the unconscious part of your mind: That’s why this how-to guide for manipulating your own behavior to get what you want has sold millions of copies and remains popular to this day. From today’s perspective, the book feels a bit woo-woo, but at the time, it struck the exact right nerve. First, the author, Joseph Murphy, was a popular minister of the Church of Divine Science and second, because his book took root in both science and religion. The Power Of Your Subconscious Mind is one of few exceptions, likely because of two factors. Much of what came before was booed off the shelf, so to speak. The genre has been around for books since the turn of the 20th century, but it only really became popular in the late 80s to early 90s. Remember when the internet was new, few people were running online businesses, and everything that had to do with it felt kinda sketchy? That’s what self-help must’ve felt like in the 1960s.
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